Rail Boutique – A fashion pearl in the heart of Brescia – Italy
Rail’s flagship unit is a large 9,500 sq.-feet retail space built during the 70s in a 150 year old textile shop that formerly was an old 16th-century convent. During 19th-century it was used as an hospital department.
Original 19th-century furniture and fittings showcase the merchandise and a metal rail runs along the selling floor, which has provided inspiration for the name; in fact it was used to transport textiles.
Additional touches include arcs and columns from the original structure and amazing liberty fresco paintings on the ceiling. The store’s historical aesthetics contrasts with the fashion forward assortment which includes contemporary avant-garde labels including more than a hundred names from the world’s top designers. Rail owns five stores betweenBrescia and Milan representing an important role in the local fashion world forefront.
Rail collaborates since more than three decades with a wide range of the most important fashion names including Ann Demeulemeester, Gucci, Carol Christian Poell, Yves Saint Lauren, Christian Dior, Tom Ford, Dolce & Gabbana,Thom Browne, Balenciaga, Marc Jacobs, Alexander McQueen, Azzedine Alaïa and many more.
Every product is presented to the customer in the most exclusive and selective way possible thanks to the sophistication of the owners in the selling products choice, taking care of the quality and uniqueness of each collection.
Rail’s online project RAILSO.COM aims to spread its thirty-year fashion culture into the world bringing tradition, style, quality and experience everywhere without boundaries becoming a worldwide fashion landmark.